We audit your brand based on your business strategy to discover the unique essence of your brand, which is key to differentiating yourself.

We thoroughly analyze your brand, including your visual identity, communication, and current presence. This diagnosis will allow us to identify where you are and where you want to go.

We understand that a well-defined business strategy is necessary for these tools to be effective. If you have doubts, don't worry: our workshops will help you develop your strategy step by step.

We build authentic, simple, and clear identities that inspire. We give identity to the strategy.

Brand Workshop: We explore your business, target market, competition, and vision. We then define the brand profile, including its history, values, philosophy, positioning, personality, service and product architecture, verbal identity, and archetype.

This will give us the footprint for a clear visual identity.

We combine strategy with identity to create a visual system that strengthens your positioning and attracts your audience.

We will create a distinctive logo for your brand or transform the existing one depending on what was agreed upon in the workshop.

We will define a color palette. We will select fonts. We will establish additional graphic elements.

The output will include all agreed-upon deliverables based on the strategy, along with the brand guidelines. This guide details all essential elements and usage specifications, ensuring consistency across various media and platforms.

Clyck's brand management service is a post-project accompaniment designed to ensure our client's brand identity remains relevant and effective over time.

This service includes:

• Graphic design: We provide additional materials to ensure brand consistency.
• Web design: We make minor adjustments or iterations to the existing website.
• Editorial design: We create additional brand presentations or documents.
• Art direction: We direct photographic and audiovisual productions to ensure brand consistency.
• Web maintenance: We offer support for website maintenance.

Additionally, we focus on:
• Maintaining brand consistency across all touchpoints.
• Adapting the brand to market changes by adjusting strategy and visual identity.
• Evolving the brand over time to keep it relevant and effective.

Clyck positions itself as a strategic partner, supporting clients in the continuous development of their brand—not just delivering a final product but ensuring long-term success.